Essay Lady Macbeth in William Shakespeares Macbeth

Lady Macbeth in William Shakespeares Macbeth In act 1 scene, we see lady MacBeth reading a letter that her husband, MacBeth has sent her, it has been written as a soliloquy, she reads aloud to the audience how he has been given information about his future by a group of witches. MacBeth sent this letter to his wife quickly, he is was obviously pleased with the news and wanted her to know about it. This gives the audience the impression that Lady MacBeth was very dominant in their relationship, and by telling her about the prophecy she would know what to do. Lady MacBeth already knows that MacBeth is the Thane of Cawdor and according to the witches prophecy he will soon be King. But she says,†¦show more content†¦In this soliloquy Lady MacBeth calls upon all that is evil to help her in her quest, Come, you spirits That tend on mortal thoughts, unsex me here And fill me from crown to the top-full Of direst cruelty Lady MacBeth calls upon evil to make her immune to remorse and make all that is good inside her evil, she tr ies to lose all her feminine qualities because she thins that by being a woman it would make her weaker. Come to my womans breasts, And take my milk for gall, Lady MacBeth uses this sentence to show that she is ready to sacrifice everything for her husband. In scene 7, Lady MacBeth shows another side to her character She is trying to convince MacBeth to murder Duncan, From this time Such I account thy love. Art thou afeard To be the same in thine own act and valour As thou art in desire? By questioning Macbeths love for she is morally blackmailing him into doing this deed, she also calls him a coward for getting what he wants, Letting I dare not wait upon I would, Like the poor cat i the adage?she also makes fun of him, she is trying to make out that unless he does this he wont be a man. She is calling him chicken. In Shakespeares time killing a king was the worst sin, the plot that Lady MacBeth and her husband had would have resulted, in the eyes of the Shakespearean people beingS how MoreRelatedThe Downfall of Lady Macbeth in William Shakespeares Macbeth1399 Words   |  6 PagesThe Downfall of Lady Macbeth in William Shakespeares Macbeth William Shakespeares Macbeth has been a theatrical favorite since Elizabethan times. Its timeless themes of ambition, fate, violence, and insanity collaborate to produce a captivating plot. The audience traces the disintegration of a tragic hero and his willful wife. Lady Macbeth, one of Shakespeares most forcefully drawn female characters, plays an important role in the play Macbeth. She has a profound influence over the actionRead MoreLady Macbeth in William Shakespeares Macbeth Essay573 Words   |  3 PagesLady Macbeth in William Shakespeares Macbeth At the beginning of the play Lady Macbeth is strong, incisive, completely in control, ‘To alter favour is to fear, leave all the rest to me.’ At this point Lady Macbeth is the stronger of her and Macbeth. While he is stricken with guilt, she is in control and ready to do what she has to in order to ensure the fate she wants for herself. She has a masterful scheme and enough power over Macbeth to do this. At the end ofRead MoreLady Macbeth of William Shakespeares Macbeth Essay1185 Words   |  5 PagesLady Macbeth of William Shakespeares Macbeth Shakespeare shows Lady Macbeth as an ambitious woman. She starts out as a fiend like queen, who is capable of evil. However, as Macbeth grows more evil and ruthless, she sees the error of her ways and lacks the strength and courage to see things through. We first see this when she receives a letter from her husband. We see from the letter that Macbeth treats her as an equal, My dearest partner of greatness, and that heRead MoreEssay on Lady Macbeth in William Shakespeares Macbeth1784 Words   |  8 PagesLady Macbeth in William Shakespeares Macbeth Throughout Macbeth, we are introduced to several interesting characters that influence events for good or bad. Perhaps the most complete character of all could be argued to be Lady Macbeth. Lady Macbeth often takes centre stage and reveals her emotions to the audience through several soliloquies. Because she is such a complex character, the audience has to make their own conclusions about her personality and drive behindRead MoreThe Changing Attitudes of Lady Macbeth in William Shakespeares Macbeth617 Words   |  3 PagesThe Changing Attitudes of Lady Macbeth in William Shakespeares Macbeth In Shakespearean England, women’s role in society was very different to what it is today. Today, women are allowed, and in fact, almost expected to be educated, independent, confidant, outspoken, and to go to work, to provide for themselves. In the 1600’s, it wasn’t like that. Women were gentle, kind, and fragile. If they were well off, they were expected to stay at home and sew, whilst their husbandsRead MoreThe Relationship of Macbeth and Lady Macbeth in William Shakespeares Play1131 Words   |  5 PagesThe Relationship of Macbeth and Lady Macbeth in William Shakespeares Play The play begins when Macbeth meets three witches and is given three prophecies - one of which is that he will be king. In Lady Macbeths first scene she is reading a letter from her husband telling her about the witchs predictions. Upon reading the letter she instantly decides to obtain the crown for Macbeth through any possible means. Lady Macbeth is viewed as very controlling, strong, and certain;Read MoreMacbeth and Lady Macbeth as Evil Murderers in William Shakespeares Play1016 Words   |  5 PagesMacbeth and Lady Macbeth as Evil Murderers in William Shakespeares Play At the start of this play Macbeth is mentioned by witches which doesn’t give him credibility with the audience, whilst soon after Macbeth is seen as a brave, loyal and trustworthy servant of his king, Duncan. Almost as soon as the play starts, you hear of Macbeth’s bravery; â€Å"Brave Macbeth-well he deserves that name†¦Like Valour’s minion.† But soon after he has his meeting with the witches he is alreadyRead More Lady Macbeths Strategy in William Shakespeares Play Macbeth1612 Words   |  7 PagesLady Macbeths Strategy in William Shakespeares Play Macbeth In the seventh scene of act one Macbeth has left the banquet, and expresses his doubts about murdering Duncan in a monologue. Lady Macbeth comes in, and argues with Macbeth, until she manages to convince him, that he has to murder Duncan. To do that Lady Macbeth uses mainly two arguments. Letting I dare not? wait upon ?I would? like the poor cat i? the adage? (lines 43-44). Lady Macbeth tells Macbeth here that he shouldnRead MoreMacbeth and Lady Macbeth as A Dead Butcher and His Fiend-like Queen in William Shakespeares Macbeth2137 Words   |  9 PagesMacbeth and Lady Macbeth as A Dead Butcher and His Fiend-like Queen in William Shakespeares Macbeth Macbeth is one of Shakespeares four famous tragedies. It was written in 1605-1606, at the peak of Shakespeares career; and was chosen to accolade the new King James I of England, who had been James VI of Scotland. He had a fascination with witchcraft and the supernatural, so the play Macbeth complimented his passion. Shakespeare is famed for his use of the English languageRead MoreLady Macbeth as the Driving Force Behind the Murder of Duncan in William Shakespeares Macbeth1424 Words   |  6 PagesLady Macbeth as the Driving Force Behind the Murder of Duncan in William Shakespeares Macbeth Macbeth is a very exciting play containing all kinds of plots and murders. Many of the characters deceive one another in some form, and are generally very treacherous. Two of the most dangerous characters in the play are Lady Macbeth and her husband, Macbeth. Together they commit a most dreadful crime by killing the King; Duncan. It is for this reason that it is difficult to determine

Global Financial Crisis Causes and Effect - 4067 Words

Introduction The financial crisis that began in 2007 spread and gathered intensity in 2008, despite the efforts of central banks and regulators to restore calm. By early 2009, the financial system and the global economy appeared to be locked in a descending spiral, and the primary focus of policy became the prevention of a prolonged downturn on the order of the Great Depression. The volume and variety of negative financial news, and the seeming impotence of policy responses, has raised new questions about the origins of financial crises and the market mechanisms by which they are contained or propagated. Just as the economic impact of financial market failures in the 1930s remains an active academic subject, it is likely that the†¦show more content†¦Mark-to-market Accounting: FASB standards require institutions to report the fair (or current market) value of securities they hold. Critics of the rule argue that these forces banks to recognize losses based on â€Å"fire sale† prices that prevail in distressed markets, prices believed to be below long-term fundamental values. Those losses undermine market confidence and exacerbate banking system problems. Some propose suspending mark-to-market; EESA requires a study of its impact. Deregulatory Legislation: Laws such as the Gramm-Leach-Bliley Act (GLBA) and the Commodity Futures Modernization Act (CFMA) permitted financial institutions to engage in unregulated risky transactions on a vast scale. The laws were driven by an excessive faith in the robustness of market discipline, or self-regulation. Shadow Banking System: Risky financial activities once confined to regulated banks (use of leverage, borrowing short-term to lend long, etc.) migrated outside the explicit government safety net provided by deposit insurance and safety and soundness regulation. Mortgage lending, in particular, moved out of banks into unregulated institutions. This unsupervised risk-taking amounted to a financial house of cards. Non-Bank Runs: As institutions outside the banking system built up financial positions built on borrowing short and lending long, they became vulnerable to liquidityShow MoreRelatedAnalysis of â€Å"the Global Financial Crisis: Causes, Effects, Policies and Prospects† Dominick Salvatore, Journal of Politics Society, Columbia University1110 Words   |  5 Pages Analysis of â€Å"The Global Financial Crisis: Causes, Effects, Policies and Prospects† Dominick Salvatore, Journal of Politics Society, Columbia University June 2010 Marija Nikolic December 2012 Global financial crises has brought into focus debate about decisions made by the countries which are leading economic forces, making them to reconsider past living standards and habits. With the aim to examine the causes, effects, policies and prospects for the financial crisis D.Salvatore publishedRead MoreFinancial Crisis Of A Single Country1671 Words   |  7 Pages Table of Contents Summary 2 Financial crisis 3 Impact of financial crisis 4 Effect of financial crisis on different on the economies of different countries 5 Mathematical problems 6 Conclusiom 8 References ..................................................................................................................................................9 Summary Financial crisis has long been a part of global economic recession throughout the history. Here, the purpose of this assignmentRead MoreThe Problem Of Global Financial Crisis1122 Words   |  5 Pagesreceivables and other financial assets are pooled together, with their cash flows or economic values redirected support payments on related securities.† â€Å"Securitization first emerged in the 1970s with the sale of securities backed by residential mortIn the 21st century, economic problems have incurred an increasing number of people s attention as the economic develop rapidly, and these problems are usually caused by human themselves. For instance, the occurrence of Global Financial Crisis (GFC) in 2007Read MoreThe World Experienced A Tremendous Financial Crisis Essay1131 Words   |  5 Pagestremendous financial crisis which rooted from the U.S housing market; moreover, it is considered by many economists as one of the worst recession since the Great Depression in 1930s. Af ter posing a huge effect on the U.S economy, the financial crisis expanded to Europe and the rest of the world. It brought governments down, ruined economies, crumble financial corporations and impoverish individual lives. For example, the financial crisis has resulted in the collapse of massive financial institutionsRead MoreFactors That Affects The Global Economy And Its Impact On The Nigeria And Egypt Economy1568 Words   |  7 Pagesthe factors that affects the global economy and their impact on the Nigeria and Egypt economy. In 2007, the financial crisis, which later extended to the global financial crisis began in the United States of America. The origin and elements of the 2007/2012 global financial crisis have been widely discussed in the literature throughout the period. The aim of this work is to, however, try to point out the reasons and also the macroeconomic effects of the financial crisis in both countries economy andRead MoreImpact of Financial Crisis on Gulf Area Es say1732 Words   |  7 PagesThe global financial crisis that was experienced in 2007/2008 affected many nations of the world. Some countries such as America and most European countries were hard hit since they were directly affected by the crisis. Other countries especially those in Asia and Africa were not adversely affected as they were not directly hit by the crisis. This crisis started in the United States after the housing bubble busted. Although the bursting of the housing bubble was the main cause of the crisis, thereRead MoreThe Collapse Of The Lehman Brothers1638 Words   |  7 PagesThe global financial crisis of 2008 that reeked havoc on most of the financial institutions had them fall into liquidation and bankruptcy. One of the most popular and most debated incident was the failure of the Lehman Brothers. The Lehman Brothers were a leading US investment bank that was worth $600 billion (D’Arcy). The global financial crisis prompted Lehman Brothers to close its leading subprime lender (BNC Mortages) in 23 locations (). The closing of these locations were so aggressive thatRead MoreThe Great Depression Of The 1930s Essay1689 Words   |  7 PagesGlobal Crisis of 2008 in Comparison to the Great Depression of the 1930s Introduction The economic crisis’ of the 1930s and 2000s greatly impacted the United Sates (U.S) and the world. The Great Depression and Global Crisis were both major economic crisis’s the originated in the United States and spread to foreign markets around the world. The Great Depression is regarded as the biggest economic downturn, due to many factors like the stock market crash. The Global Crisis on the other hand, was aRead MoreFinancial Crisis And Its Effects On The World Economy1467 Words   |  6 PagesBetween the years of 2007 to 2008, the world was faced with a major financial meltdown with global market failures and economies in shambles. The emergence of subprime mortgages and the collapse of securitized derivatives led to much speculation of different causes. What was the root factor that led to the triggering of this financial crisis? This research conducts a comparative analysis of my research and beliefs on the cause of the crisis contrary to other researchersâ€℠¢ conclusions. It is an aim to provideRead MoreProblems Associated With The Financial Crisis1165 Words   |  5 Pagesinitial financial problems were concentrated in institutions exposed to mortgage securitization. But how it is that financial imbalances were transmitted into macroeconomic disruptions? What mainly channeled the crisis to other sectors was the resulting contraction in credit, of banks and other financial intermediaries. It is important to differentiate between the loss of financial actors associated with mortgages, which was the initially crisis, and the losses caused by the after effects, also called

Climate Change to Continue

Question: Is there suppressed evidence? Are the premises acceptable? Do the premises logically support the editorials conclusion? How does the author use language to persuade or mislead the reader? Answer: Review According to Kate Yandell, in her article Climate Change to Continue published on January 15th, 2013 she has given us a brief idea about the change of climate that is taking place every second in this world in her article. The major premises of her article are as follows- Friday January 11th United States federal advisory committee confirms that climate change is affecting nation and will continue to affect till certain measures are taken. Change in climate has already doubled the risk of excessive heat, increase in rainfall associated with severe thunderstorms. Statistics shows that summers are five degrees hotter and winters are five degree cooler since the five years. And the difference in the extreme temperatures is going to increase exponentially. From the above detail study this article throws light in the issues of global warming which is a major concern of the 21st century and it should be dealt with very caution. The quality of this article will increase the awareness of the environmentalists and the people. The article has enough evidence to highlight the threats of global warming and the continuous climate change in the world. The article has provided logical reasons which support the current status of the climatic changes in the world. According to Dr. Richard the sea levels will rise by 1 meter in the next decade and there would be exponential rise in the sea level if the climatic changes and global warming is not dealt with. Thus the article helps to spread awareness among the readers. Reference: Meier, Mark F., and John M. Wahr. "Sea level is rising: Do we know why?" Proceedings of the Natural Academy of Sciences (May 14, 2002), 6524-26. Gordon, David George. "Global Warming: Sweating the Small Stuff." National Geographic Kids (April 2003), 34-5.

Michael Moonwalks His Way Into Stardom free essay sample

May 16, 1983 A simple triple spin with a toe stand to finish it off. Never in my life have I seen someone stun the crowd with such excitement. Every move and every slide is so graceful. This young man has become one of the biggest superstars in just one night. All it took was one performance. Michael Jackson just became MICHAEL JACKSON in a five minute showing. Everything about him tonight was perfect. Starting it all off with his outfit. He wore a glittery black jacket with a hat that made him look like a spy or gangster, along with the trademark single white glove. To add to his uniqueness, Michael brought out another move that no one has ever seen before, the Moonwalk. He seemed to be walking backward and forward at the same time. Michael is known for making up his own dance moves. The inventor of the robot has now invented another move to add to his collection. We will write a custom essay sample on Michael Moonwalks His Way Into Stardom or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page The moonwalk was just another reason you couldnt keep your eyes off him. It seemed to be the most electrifying five seconds of the show. Motown 25 was filled with stars tonight, but nobody outshined Michael. The future for this young man looks very promising. Hes just another performer with the ability to wow the crowd every time hes on stage. Even dating back to the Jackson 5, Michael always had the gift to forget anything on his mind and just focus on giving the audience there moneys worth. His career is heading in the right direction, and weve only seen a little part of what he is capable of. That little sliver we saw tonight was magical. Magic that will never be forgotten.

Booker T. Washington Essays (582 words) - Booker T. Washington

Booker T. Washington Booker T. Washington 1856-1915, Educator Booker Taliaferro Washington was the foremost black educator of the late 19th and early 20th centuries. He also had a major influence on southern race relations and was the dominant figure in black public affairs from 1895 until his death in 1915. Born a slave on a small farm in the Virginia backcountry, he moved with his family after emancipation to work in the salt furnaces and coal mines of West Virginia. After a secondary education at Hampton Institute, he taught an upgraded school and experimented briefly with the study of law and the ministry, but a teaching position at Hampton decided his future career. In 1881 he founded Tuskegee Normal and Industrial Institute on the Hampton model in the Black Belt of Alabama. Though Washington offered little that was innovative in industrial education, which both northern philanthropic foundations and southern leaders were already promoting, he became its chief black exemplar and spokesman. In his advocacy of Tuskegee Institute and its educational method, Washington revealed the political adroitness and accommodationist philosophy that were to characterize his career in the wider arena of race leadership. He convinced southern white employers and governors that Tuskegee offered an education that would keep blacks down on the farm and in the trades. To prospective northern donors and particularly the new self- made millionaires such as Rockefeller and Carnegie he promised the inculcation of the Protestant work ethic. To blacks living within the limited horizons of the post- Reconstruction South, Washington held out industrial education as the means of escape from the web of sharecropping and debt and the achievement of attainable, petit-bourgeois goals of self-employment, landownership, and small business. Washington cultivated local white approval and secured a small state appropriation, but it was northern donations that made Tuskegee Institute by 1900 the best-supported black educational institution in the country. The Atlanta Compromise Address, delivered before the Cotton States Exposition in 1895, enlarged Washington's influence into the arena of race relations and black leadership. Washington offered black acquiescence in disfranchisement and social segregation if whites would encourage black progress in economic and educational opportunity. Hailed as a sage by whites of both sections, Washington further consolidated his influence by his widely read autobiography Up From Slavery *menu.html* (1901), the founding of the National Negro Business League in 1900, his celebrated dinner at the White House in 1901, and control of patronage politics as chief black advisor to Presidents Theodore Roosevelt and William Howard Taft. Washington kept his white following by conservative policies and moderate utterances, but he faced growing black and white liberal opposition in the Niagara Movement (1905-9) and the NAACP (1909-), groups demanding civil rights and encouraging protest in response to white aggressions such as lynchings, disfranchisement, and segregation laws. Washington successfully fended off these critics, often by underhanded means. At the same time, however, he tried to translate his own personal success into black advancement through secret sponsorship of civil rights suits, serving on the boards of Fisk and Howard universities, and directing philanthropic aid to these and other black colleges. His speaking tours and private persuasion tried to equalize public educational opportunities and to reduce racial violence. These efforts were generally unsuccessful, and the year of Washington's death marked the beginning of the Great Migration from the rural South to the urban North. Washington's racial philosophy, pragmatically adjusted to the limiting conditions of his own era, did not survive the change. Biographies

Definition and Examples of Clarity in Prose

Definition and Examples of Clarity in Prose Clarity is a characteristic of a speech or a prose composition that communicates effectively with its intended audience. Also called perspicuity. In general, the qualities of clearly written prose include a carefully defined purpose, logical organization, well-constructed sentences, and precise word choice. Verb: clarify. Contrast with gobbledygook. EtymologyFrom the Latin, clear. Examples and Observations When asked what qualities they value most in writing, people who must read a great deal professionally put clarity at the top of their list. If they have to invest too much effort in figuring out the writers meaning, they will give up in dismay or annoyance.(Maxine C. Hairston, Successful Writing. Norton, 1992)All men are really attracted by the beauty of plain speech [but they] write in a florid style in imitation of this.(Henry David Thoreau, quoted by J.M. Williams in Ten Lessons in Clarity and Grace, 1981)The main thing I try to do is write as clearly as I can. I rewrite a good deal to make it clear.(E.B. White, The New York Times. Aug. 3, 1942)It is bad manners to give [readers] needless trouble. Therefore clarity. . . . And how is clarity to be achieved? Mainly by taking trouble and by writing to serve people rather than to impress them.(F.L. Lucas, Style.  Cassell, 1955)For any kind of public speaking, as for any kind of literary communication,  clarity  is the  highes t beauty.(Hughes Oliphant Old, The Reading and Preaching of the Scriptures. Wm. B. Eerdmans, 2004) Clear BeginningsMeek or bold, a good beginning achieves clarity. A sensible line threads through the prose; things follow one another with literal logic or with the logic of feeling. Clarity isnt an exciting virtue, but its a virtue always, and especially at the beginning of a piece of prose. Some writers seem to resist clarity, even to write confusingly on purpose. Not many would admit to this.One who did was the wonderful-though-not-to-be-imitated Gertrude Stein: My writing is clear as mud, but mud settles and clear streams run on and disappear. Oddly, its one of the clearest sentences she ever wrote.For many other writers, clarity simply falls victim to a desire to achieve other things, to dazzle with style or to bombard with information. Its one thing for the reader to take pleasure in the writers achievements, another when the writers own pleasure is apparent. Skill, talent, inventiveness, all can become overbearing and intrusive. The image that calls attention to itself is ofte n the image you can do without.(Tracy Kidder and Richard Todd, The Best Beginning: Clarity. The Wall Street Journal, January 11, 2013) The Challenge of Writing ClearlyIts good to write clearly, and anyone can. . . .Of course, writing fails for reasons more serious than unclear sentences. We bewilder our readers when we cant organize complex ideas coherently, and we cannot hope for their assent when we ignore their reasonable questions and objections. But once weve formulated our claims, organized their supporting reasons logically, and grounded those reasons on sound evidence, we still have to express it all in clear and coherent language, a difficult task for most writers, and a daunting one for many.It is a problem that has afflicted generations of writers who, instead of communicating their ideas in clear and direct language, hide them not only from their readers, but sometimes even from themselves. When we read that kind of writing in government regulations, we call it bureaucratese . . .. Written deliberately or carelessly, it is a language of exclusion that a diverse and democratic society cannot tolerate.(Jos eph M. Williams, Style: The Basics of Clarity and Grace. Addison Wesley Longman, 2003) Lanham on ClarityThere are so many ways of being clear! So many different audiences to be clear to! When I tell you to Be clear! I am simply telling you to Succeed, Get the message across. Again, good advice but not much real help. I have not solved your problem, Ive simply restated it. Clarity, in such a formulation, refers not to words on a page but to responses, yours or your readers. And the writer has to write words on a page, not ideas in a mind. . . .The successful communication that clarity points to is finally our success in getting someone else to share our view of the world, a view we have composed by perceiving it. And if this is true of perception it must hold true for prose too. To write is to compose a world as well as view one.(Richard Lanham, Analyzing Prose. Continuum, 2003)​

Reflective Essay Example | Topics and Well Written Essays - 1000 words

Reflective - Essay Example The familiar is comfortable, even if it is not the best arrangement for all parties involved. In the field, for instance, the nurses were initially hesitant about being part of the training, and had many questions and private qualms that they shared with me. This was the reality, even as they allowed me to explain the protocol in broad strokes. The doctors, meanwhile, while generally quiet, had a stance of wait and see, and leaned on the skeptical side. The administration of the hospital too, even when they agreed to the change project, also obviously wanted to make sure that the change would result in positive changes in the unit in general, and liked that the scope of the change was limited and very specific to ankle injuries. There had to be interventions and explanations prepared for the patients as well. Underneath some of these concerns is a need to take charge and be control of the situation. The change was to unsettle them from their cozy and safe positions. The conflicts tha t are to come from the change in the balance of power between nurses and doctors when it comes to decision making are profound, even if they are limited to just ankle and foot injuries in the emergency setting. ... These are seemingly benign issues, but from the perspective of who takes responsibility for patient well-being these are profound conflicts that the change project needed to properly evaluate, negotiate and resolve (Institute of Medicine, 2006). In the above evaluation conflicts it is clear too that there are dependencies in the actions and the outcomes of the actions of the various stakeholders to the change project. For instance, nurses can become empowered only with the trust and confidence given to them by the doctors, with whom the triage nurses have to work in tandem in taking care of patients with ankle injuries, making use of the Ottawa ankle rules. If doctors fail at trusting the competence of the nurses’ decisions tied to these rules, then the whole process and change project falters. Doctors will make their own decisions regardless of the nurse recommendations. On the other hand, if the nurses persist with making use of the protocol even without the cooperation of t he doctors, the dependencies also break down and nurses and doctors can duplicate each others’ work. Taking a step back, the decision of the hospital administration to allow the change project to push through also cascades down the line into making all of the involved parties cooperate and see to it that their actions at least give the project a chance to make it to completion. This is so they can see whether the protocol improves their work and the patient outcomes. In the change project even the nurses were hesitant at first to make use of their new power to make recommendations on x-rays, because they knew too that the patients and the doctors depended on the accuracy of their diagnoses. On the other hand, the

Partnership Law Essay Example | Topics and Well Written Essays - 3000 words

Partnership Law - Essay Example Partners' liabilities are differently prescribed in that liability caused by any error of one partner need not affect the other partners. State registration is required but some of the states stipulate that partners should take liability insurance or has adequate assets to meet likely claims. This is very much applicable to firms of professionals like accountants, lawyers, architects. Not all the states recognize them. A partner's interest in an LLP can be assigned to third parties in which the assignee gets only the financial benefit and he can not take part in the management nor can he become a partner. There can be more than two partners. An LLP will stand dissolved on the death of a partner and on filing dissolution deed with the Sate authority. A clear advantage of an LLP is that it need not conduct annual meetings and maintain minutes of meetings though it has the features of a limited company. Profit is not taxable at the hands of the firm but that of the individual partners. One disadvantage is that a partner of an LLP can bind his share without the other partners. ... An LLP name with the above letters can not be registered unless it ends with them. It is an offence to use an LLP's name if the Secretary of State so considers and if the name already exists for an LLP or a registered company. The summary of the act states that main feature of the act is that it offers organisational flexibility and limited liability of the partners.2 The overview of the Act says that an LLP has an unlimited capacity and can act as a separate legal entity as any natural person would. It can contract and own properties and can continue to exist if there is any change in the membership. It implies that any third party can transact with the LLP as an entity unlike in case of traditional partnership where in third party is presumed to deal with the partners jointly and severally. If a partner of LLP is negligent only the firm can be proceeded with and not the individual partner by virtue of limited liability. But in a recent case law 3states that liability by an individu al negligent partner causing economic loss to the clients depends the fact of any specific assumption personal responsibility of the partner concerned and whether the client also relied on the responsibility of the individual partner. Section 4 (1) Companies Act 2006 defines a private limited company as any company which is not a public limited company. Hence in order to understand that, what a public limited company means must be seen. As per section 4(2) of the act, a public limited company whose liability is limited to the extent of its share capital or to the extent of any guarantee where there is no share capital and its certificate of incorporation must state that it is public limited.4 As per section 9 of Partnership Act 1890, partners'

Improving the quality of life for mutiple sclerosis patients using the Essay

Improving the quality of life for mutiple sclerosis patients using the nursing-based home visting model - Essay Example The paper has identified the population under study as the people who live in Arulcara, have been treated with multiple sclerosis, are between zero and eighteen years, and have been registered with the multiple sclerosis association (Akkus, & Akdemir, 2012). This is an efficient description although it has not identified the total number of people who are in the population. The study has not also identified the sampling design that it used to determine the members of the association who were to be included in the sample (Polit, & Beck, 2013). The research only identifies the number of participants who were included in the sample to be fifty eight. The research used a power analysis to determine the sample size, and this analysis indicated that forty five patients under study were supposed to provide a power of 90% (Akkus, & Akdemir, 2012). Since the study did not identify the total number of participants in the population, it is impossible to conclude whether the sample size was repr esentative of the whole population. However, since the study indicates that all the patients were literate, it means that the illiterate victims of the disease were not represented. According to Akkus and Akdemir (2012), the study used two methods of data collection that include a general questionnaire and a symptom evaluation form. The investigator issued the questionnaire and the symptom form to the patients who then filled them by answering the questions. The research indicates that the questions that patients did not understand were either corrected or excluded from the questionnaire (Akkus, & Akdemir, 2012). The exclusion of misunderstood questions may mean that the information given was insufficient and unreliable. The investigators also observed the patients during all the visits, but the study does not indicate whether they recorded their

Tourism And Its Impact On Nation Branding Tourism Essay

Tourism And Its Impact On Nation Branding Tourism Essay How a country is perceived, both domestically and from abroad, from the quality of its goods and services, to the attractiveness of its culture and its tourism and investment opportunities, to its politics, economic policies and foreign policy, can be shaped under a brand. In this section, we will focus on tourism, its impact on nation branding, its effect on GDP and the benefits of tourism branding. In the latter part of this section, we are going to analyse the tourism industries of India and Malaysia, their successful tourism campaigns, and further scope of improvement in the respective areas. We will also try to enumerate what are the major constituents of a tourism industry in any country and their relative importance, in the two countries taken as our focus areas. The early history of tourism tells us that people travelled from one place to another mainly because of food or shelter. But in due course of time, large scale mobility of people was caused by the natural elements of human pressure, livelihood or a better standard of living. In the words of UNESCO, tourism is a traditional instrument, which enables culture to be rehabilitated and made known to the rest of the world. Tourism has become a popular leisure activity. International tourism activities have grown by leaps and bounds in the past years.   With the dismantling of national boundaries, the tourism scenario is changing. There is a steady growth in the number of tourist arrivals and more satisfactorily the average spending of foreign tourist has gone up. Tourism is vital for many countries such as Egypt, Thailand, Malaysia and Maldives and last but not the least, India. The associated goods and service industries in these countries have sprouted to aid the tourism industry. These include transportation services, hospitality services such as accommodations including hotels and resorts, and entertainment venues like amusement parks, shopping malls and casinos etc. It is universally accepted that government promotion of tourism is a good idea that brings excellent return on investments. It generates jobs like no other, and its development also leads to development of infrastructure, education and related industries. However, promoting tourism successfully requires setting a context that will allow the tourists to appreciate what is on offer. THAT context is the brand or the overall image of a country. If a country is widely viewed as secure, modern, clean and efficient, chances of getting tourists to frequent attractive destinations are good. If a nation is known for its unique features whether they be cultural, manmade or natural, there will a positive curiosity towards them encouraging tourists to discover first hand something new. On the other hand, if a country is known for civil war, crime and corruption, inadequate infrastructure or unfriendly population, inviting tourists to your country is a mammoth task. They either require pretence of not existing, or there will be a lot of convincing to be done that it doesnt impact the travel experience in any adverse manner. Tourist choice behaviour is one of the most needed studies by today. Tourists take into account the various factors in terms of facilities, local attractions etc, before choosing their destination. Local attractions, accessibility, facilities are some of the factors that generate tourist flow to a particular location. Absence of any of these facilities may deter the tourists from travelling. Hence, tourism has to be seen in totality and as comprising of its constituents mainly attraction, hospitality and the transport facilities in the country. We are going to look at each of them in the following pages. The model that this section follows is as under: Attractions A  tourist attraction  is a place of interest where  tourists  visit, typically for its inherent or exhibited cultural value, historical significance, natural or built beauty, or amusement opportunities. Attractions are the major factors, which ensure the flow of domestic or international tourists to a specific place. Some examples include historical places,  monuments,  zoos,  aquaria,  museums  and  art galleries,  botanical gardens, buildings and structures (e.g.,  castles,  libraries, former  prisons,  skyscrapers,  bridges), national  parks  and  forests, theme parks  and  carnivals,  living history museums,  ethnic enclave  communities,  historic trains  and cultural events. The history of attractions has often been inextricably linked with the development of travel industry in any country. It can be assumed generally that older attractions (either manmade or natural) were not designed to appeal to travellers. Some of the best examples include the Tajmahal, Niagara Falls and the Pyramids. Most modern tourist attractions on the other hand, have been purpose-built for visitors, like theme parks or casinos. However, in the Asian context, this may differ as the attractions are generally perceived as more elaborate culture and history. The definition of attractions has been changing over time; and a few broad classifications of tourist attractions can be as follows: Natural Man-Made Outdoor Indoor Heritage Based Purpose Built for tourism Special Global Events Local Festivals/Events Drawing Power (high) Drawing power (low) The growth of small local attractions has also been manifold due to an increase in the number of independent off-beat travellers. Interest in exotic destinations and wildlife has led to the development and upkeep of modern zoos and safari parks. The continuing trend of increased leisure time, greater mobility and more disposable income has led to a boom in the attractions sector. Parallel attractions like theme parks have also emerged, and a number of shopping centres and waterfronts have become tourist attractions in their own right. Culture and Tourism Culture is a human construct, existing in representations and understanding by the people. Culture defines a society in a way which makes it different from the next. Contemporary societies are not isolated, insular entities. There is a constant exchange of ideas, beliefs and faiths; travel and tourism undoubtedly play a significant role in this. Culture and creative industries are being increasingly used to promote destinations and enhance their competitiveness and attractiveness. Many locations are now developing their tangible and intangible cultural assets as a means of developing comparative advantages in an increasingly competitive tourism marketplace. People, when they visit a country or a destination or a city, are always keen to visit the sites that are important, the places of distinction, the question is always what is there to see, what is there to experience and the destinations provide further encouragement through the printed material, the information, the brochures that they provide to visitors. There are also wider benefits of developing relationship between culture and tourism such as enhanced image and support for the cultural sector. Culture creates distinctiveness in a crowded global market. Local communities are beginning to come together to develop cultural products for tourism rather than competing directly with one another. New policies are likely to feature new structures and projects involving public-private partnership and bringing together a wider range of stakeholders to use culture not only to make destinations attractive for visitors, but also to promote regions as destinations to live, work and invest in. Local communities are not only hosts; they define the sense of the place, providing cultural experience for tourists. Culture in all its forms is likely to figure strongly in the tourism product and promotion of most regions, even those which have traditionally relied on their natural assets, such as sun and beach or mountains, for their attractiveness. Destinations are also trying to increase their comparative advantage by adding to their stock of cultural attractions. They are also trying to develop their intangible culture and creativity. Culture creates authenticity and distinctiveness in the global tourism market. In this regard, tourism experiences that can connect people and visitors to local cultures are very important. In many cases, destinations are also linked to specific cultural events (e.g. connected to famous places, people or historical events) which can also play a catalyst role in this development. The Cultural Heritage of India is a vibrant mosaic of lively and magnificent colours. Indian Culture encompasses a unique blend of food, fashion, festivals, dance and music that spellbound the four corners of the world in its euphoric nature.  India is a popular destination and boasts a cultural heritage that is worth exploring. As a tourist one has many choices to explore from cuisine to dances to music. All diverse in nature encompass to form the culture of India. Very few countries in the world have such an ancient and diverse culture as Indias. Dating back to over 5000 years old civilization, Indias culture has been enriched by successive waves of migration which were absorbed into the Indian way of life. The Indian culture comprises of Indian music, Indian Dance, Indian cuisines, costumes and Indian Festivals.   Internet has also become a universal tool which offers the possibility to tourists to package destinations and events with accommodation and travel. Architecture and Tourism Because tourism is such an enormous industry, which involves monuments, museums, and other special purpose buildings, it is not a phenomenon that can be controlled. It always stands within the cultural and political conditions of the environment, and the tastes and habits of tourists thronging a place. Everything from historical monuments to exotic holiday destinations has been redesigned and packaged for mass consumption. As a result, the histories of specific sites have been re-conceptualized. Some have been preserved and celebrated, while others have been left to decay. Monuments like the Tajmahal or the Cellular Jail were not built for tourist purposes; however they have been converted into one now. A more contemporary example of construction for attraction, and certainly one that is totally synonymous with its location is the Eiffel Tower in Paris. The association is incredibly strong and more amazing given the fact that Eiffels structure to celebrate the Worlds Expo was designed for disassembly and should have come down in 1909 after just 20 years. Possibly the biggest construction sites of all are to be found today in the Middle East which has made huge strides to develop other sources of wealth including tourism, by constructing hotels and islands. Dubai has made the biggest splash, with the Burj Al Arab embedding deep in everybodys psyche. One of the best architectural tourism spots in the world is China. Chinese architecture ranging from the various dynasties that ruled it has undergone a great evolution. People recognize Chinese architecture from  The Great Wall of China  and the beautiful pagodas. But there is more to Chinese architecture than that. People who are interested in  architecture  will find China to be a virtual unexplored region which has some of the best monuments and buildings.   China  is a country of architectural marvels both ancient and modern and it is one of the best tourist destinations for people who love architecture.   Some notable Chinese architecture that are a must see are Terra Cotta Warriors in the Mausoleum of Qin Shi Huang in Xian, the Hanging Temple, Forbidden City etc. In Budapest, an eastern European country, architectural tourism has been promoted very well. Monasteries, churches, caves, Basilica etc are some well known attractions which pulls throngs of tourists here annually. History and Tourism Tourism is a powerful economic development tool. Tourism creates jobs, provides new business opportunities and strengthens local economies. When heritage and history is paid attention to and used to our advantage, it also helps to protect a nations natural and cultural treasures and improve the quality of life for residents and visitors alike. In the past, the tourism industry saw its primary role as marketing ready products to travellers, such as package tours to Mumbai. But countries are now looking for new ways to attract travellers, and today culture and history are more likely to overlap than any other domains. A concrete example is India, which with its potpourri of different religions and faiths, is a centre for people from countries following similar faith. Tourists from countries like Thailand, Indonesia or Burma (which follow Buddhism as well) desirous of visiting Bodhgaya are attracted to the history and heritage of the country. This can be exploited to promote history and heritage tourism making India a lucrative destination for people sharing the same faith. Also an example is the International Kite Festival held in Gujarat every year, which is slowly turning into a big crowd puller year after year. Cashing in on the history of a place and promoting heritage tourism refers to travelling to experience the places and activities that authentically represent the stories and people of the past and the present. Food and Tourism Food is something an increasing number of us remember from our travels. Like never before, holiday makers are choosing where they go by what they can put in their stomachs. Food is a manifestation of a destinations culture which can be invaluable for giving travellers a hands-on experience. You can open a different door with every meal. The last few years has seen an incredible shift in the way holidays are created and marketed, and that is because people demand authentic experiences. Eating traditional dishes is considered very important on a holiday. People also willingly miss meals in their hotel or resort to try out local restaurants. Tourists are becoming more experimental as well as sophisticated in what they eat during a vacation. Supermarkets have also played a major role in making foreign foods more available. Food festivals are another crowd puller. Singapore hosts an annual food festival each July celebrating a different aspect of its culture. The colourful opening of the  West Bengal Tourism  and  Food Festival  is a reflection of the states positive efforts to boost the tourism sector.   Indian cuisine ranges from the simple and bland to the lavish and complexly pungent. Each region has its specialty cuisine, though some dishes are available throughout the country. All the states have their own signature dishes which are world famous and tempt the tourists to visit those states, for having an authentic experience. Indian sweets and various varieties of tea, especially Assam Tea, boost tourism in India. The cooking styles and flavours of every region of India is unique and differs from each other. While Kashmir is famous for its 24-course banquet- the Wazwan; coastal Goa, Kerala and Bengal specialize in fish, seafood and coconut-based dishes. Gujarat and Tamil Nadu are the best states to taste vegetarian specialties. Bengal, Bikaner and Delhi are particularly famous for sweets. Food tourism includes all unique and memorable food experiences, not just four star or critically acclaimed restaurants. Price is not necessarily indicative of quality. According to industry research, true food tourists are perfectly happy at a roadside cafà © in the middle of nowhere, as long as there is something memorable about their visit. Transport Relevance Though transportation as a topic can be discussed independently, tourism cannot thrive without travel. Transportation is an integral part of the tourism industry. It has been largely due to the improvements in mobility that tourism has expanded to such a stage. Transportation links various cities and countries in some cases. Tourism is all about travel, and the role of transportation in its operation cannot be overemphasized. Accessibility and tourism activities have broken barriers and opened formerly off-the-beaten-track areas to visitors through aggressive marketing of some far-off paradise with the availability of transport. It is, more often than not, seen as only that part of tourism which is in charge of bringing the tourists to their destinations; provide a means of getting around the place and leaving it once the stipulated duration is over. In fact, the transportation system of a tourist destination has a huge impact on the tourism experience which explains how people travel and why they choose different forms of holidays and destinations. Access to tourism sites relies heavily upon the state of infrastructure, and the efficiency of the public transport system. Tourists arriving at international cities need mobility and few decide (or can afford) to hire private  transport. Because of this, the public  transport  system is an essential service for this population, especially in cities large enough to need bus, metro and train systems. However, in congested cities with weak public  transport  networks, the influx of tourists exerts additional demand pressure on the  transport  system. Modes Available There are five modes of transportation, based on the physical characteristics of the service offered and the right of way over which a transportation carrier operates. These are air, highway, rail and water, arranged in decreasing order of speed. All modes of transportation are regulated in some manner, be it economic or non-economic. Economic regulation has been reduced in a number of transportation markets in recent years, beginning with domestic airline deregulation in the United States in the late 1970s. Since then, many other countries have deregulated their national transportation systems to some degree, including air, highway and rail. Internationally, economic regulation has been reduced in some markets, with the European Union being a prime example of including not only air but other modes as well.   Passenger transportation plays a critical role in determining the success or failure of nearly every segment of tourism. Without a reliable and economic form of passenger transportation to, from and within a destination, enticing tourists to visit that destination may be very difficult. Island economies like Hawaii, Andaman Islands or Malaysia are almost fully dependent on air transport access. Off-beat destinations The transportation carrier may also become a destination in its own right, such as a few cruise liners in areas like Singapore, Malaysia, Caribbean and the Mexican Riviera. Other forms of transportation serving as destinations include Palace on Wheels, The Orient Express etc. For about the past four years, the travel industry in Asia and the Pacific has been undergoing a dynamic change, and the growth of low cost carriers has been cited as the single most important factor currently shaping the regions airline industry. Thus at the same time, tourism has also had a major impact on transport modes and networks through its ability to supply additional motivations for leisure and business travel. Due to the intensity of worldwide competition and product parity, positioning strategies will become a strategic weapon for tourism destinations. Tourist destinations, for example resorts which can be fairly similar, can succeed in developing strong and differentiated brands through excellent access to transportation facilities. Transport policies and decisions of governments can play a big role in the destinations available to tourists. If the public sector does not cope with the demand in terms of transport infrastructures, tourism industry might not develop in those regions. Hospitality Hospitality  is the relationship between guest and host, or the act or practice of being hospitable. Specifically, this includes the reception and entertainment of guests, visitors, or strangers,  resorts, membership clubs, conventions, attractions, special events, and other services for travellers and  tourists. Hospitality is about compensating/equalizing a stranger to the host, making him feel protected and taken care of, and at the end of his hosting, guiding him to his next destination. Cultures and subcultures vary in the extent to which one is expected to show hospitality to strangers, as opposed to personal friends or members of ones  in-group. The tourism industry has several components food, accommodation, place of attractions, transportation etc. All these components are related to hospitality. Hospitality and tourism experiences have important emotional dimensions that traditional marketing tend to underplay. By understanding the hospitality-based transaction between guests and hosts, marketers and commercial operators can deliver customers experiences through which to build customer loyalty and a robust business better able to withstand. The guest and host relationship has a long tradition, pre-dating modern hospitality and tourism businesses by thousands of years and universally evident across all societies. Hospitality creates an impression of hosting and hospitableness, which prioritizes guest experiences. The Indian civilization is one of the oldest on earth, and like every culture has its own favourite stories including some on hospitality. That of a simpleton readily sharing his meagre morsels with an uninvited guest, only to discover that the guest is a God in disguise, who rewards his generosity with abundance. That of a woman who lovingly cooks up all the  Khichdi she can afford, for everyone who is hungry till one day when she runs out of food for the last hungry person to whom she offers her own share, and is rewarded by the god in disguise with a never ending pot of Khichdi. Most Indian adults having grown up listening to these stories as children believe in the philosophy of Atithi Devo Bhava, meaning the guest is God. From this stems the Indian approach of graciousness towards guests at home, and in all social situations. Benefits of Tourism Branding While many regard branding as simply creating a new look and tagline, if done correctly, a genuine brand management strategy should positively influence all aspects of a nation. The reputation of the country we live in, work and study matters. An attractive and distinctive identity makes it easier for a city (and its citizens) to be preferred in any competitive setting because the place is seen to have qualities that resonate positively with key audiences and can enhance the well-being of its citizens. We can retain different campaigns for a country. They can include exports, education, foreign trade etc. All these should contribute to a clear identity of a nation. It is the tourism promotion in whatever form (advertising, PR, websites etc) that will have the biggest impact on the attitudes to a nation. Tourism is the acceptable public face of a national brand. Clarke (2000) has identified six benefits of branding related to tourism destination products (TDPs): As tourism is typically high involvement, branding helps to reduce the choice; Branding helps in reducing the impact of intangibility; Branding conveys consistency across multiple outlets and through time; Branding can reduce the risk factor attached to decision making about holidays; Branding facilitates precise segmentation; Branding helps to provide a focus for the integration of producer effort, helping people to work towards the same outcome. Impact on GDP Focussing exclusively on India in this section the tourism industry has contributed enormously in the flourishing graph of Indias economy by attracting a huge number of both foreign and domestic tourists travelling for both leisure and business purposes. As per the Travel and Tourism Competitiveness Report 2009 by the World Economic Forum, India is ranked 11th in the Asia Pacific region and 62nd overall, moving up three places on the list of the worlds attractive destinations. It is ranked the 14th best tourist destination for its natural resources and 24th for its cultural resources, with many World Heritage sites, both natural and cultural, rich fauna, and strong creative industries in the country. India also bagged 37th rank for its air transport network. The India travel and tourism industry ranked 5th in the long-term (10-year) growth and is expected to be the second largest employer in the world by 2019. The hotel and tourism industrys contribution to the Indian economy by way of foreign direct investments (FDI) inflows were pegged at US$ 2.1 billion from April 2000 to March 2010, according to the Department of Industrial Policy and Promotion (DIPP). According to the Travel Tourism Competitiveness Report 2009 brought out by the World Economic Forum, the contribution of travel and tourism to gross domestic product (GDP) is expected to be at US$ 187.3 billion by 2019. The report also states that real GDP growth for travel and tourism economy is expected to achieve an average of 7.7 per cent per annum over the next 10 years. Export earnings from international visitors and tourism goods are expected to generate US$ 51.4 billion (nominal terms) by 2019. Furthermore, the sector which accounted for 6.4 per cent of total employment in 2009 is estimated to rise to 7.2 per cent of total employment by 2019. Deeming the growing rate of the tourists arrival in the country, the Indian tourism industry designed a wide spectrum of holiday packages and cheaper airfares to attract more tourists. The booming success of Indian tourism industry has led to a drastic change in the hospitality department as well. The increase in the ratio of tourists resulted in the increase of room rates and also setting up of a wide range of hotels and other residing areas. The Indian tourism industry offers online booking system, one of the basic proofs of technological advancement in this sector. These online bookings are applicable for booking the air tickets via Internet by logging on to the website and also booking the hotel room of the place to be visited. The Role of Tourism Industry in India GDP also features medical tourism that includes traditional therapies like yoga, meditation, ayurveda, allopathy and other conventional systems of medicines is currently estimated at USD 333 million and is most likely to reach USD 2.2 billion by the year 2012. Analysis of India as a preferred tourist destination Tourism is the largest service industry in India. As we have seen in the previous section, it plays an extremely important role in the Indian economy by direct as well as indirect impact. Countries such as USA, UK, Singapore, Thailand and Australia feature high on the list of favourite tourist destinations. Which leads us to the million dollar question Where does India stand among other Preferred Holiday Destinations? India is a Land of all seasons, where beauty beckons, culture echoes, diversity delights and tradition talks. Those who reach India are greeted with a gracious Namaste, Namaskaaram, Vanakkam or Sat Sri Akal denoting warmth, hospitality and respect a tradition in tune with the countrys age-old motto Atithi Devo Bhava where the guest is treated as God. The Incredible India campaign focuses on the hospitality of our country, and the pristine and undiscovered lands it offers. The campaign has been running successfully for some time now, and has succeeded in pulling both domestic and international travellers to Indian destinations. Graciously endowed with mist clad mountain ranges, deep blue seas, enigmatic deserts, golden beaches, emerald green valleys, palm fringed backwaters on the one hand and unique art forms, exciting fairs and festivals, interesting pilgrim centres, exclusive heritage sites, royal forts, majestic monuments, architectural marvels and exotic flora and fauna on the other, this legendary land is unique in all aspects it is no wonder that India has emerged as one among the Top Five Tourist Hotspots of the world, with a tremendous increase in tourist traffic all through the year. Many factors have been collectively responsible for boosting our countrys economic reserves and the impact of Indias economic growth on tourism is increasingly being felt in niche sectors. India abounds in attractive and well-preserved historical sites, ancient monuments of architectural grandeur and not-so-ancient mosques/durgahs, churches and places of worship of other diverse faiths. India is also known for some of its fine beaches like Goa, Mamallapuram, Kovalam, Pondicherry, Puri-Konark etc. In addition island tourism has been developed at Andaman/Nicobar and Lakshadweep Islands. All across the country are wildlife sanctuaries whose areas extend over several thousands of square kilometres, where wildlife can be observed in their natural surroundings. Each sanctuary supports several species of wildlife, being well known for one particular species. In some cases, there are rare or even endangered species. India is a land of fairs and festivals with atleast one fair in each day of the year. These fairs and festivals add colour to the social life of Indian people. Some of the important fairs and festivals are Pushkar fair in Rajasthan, Crafts Mela at Surajkund, Holi in North India, Pongal in Tamilnadu, Onam in Kerela, Baisaki in Punjab, Bihu in Assam, Dance festivals at Khajuraho and Mamallapuram etc. India has a treasure trove of handicrafts for any discerning shopper, in truly remarkable variety of styles and prices. Over the years, India has developed world standard accommodation infrastructure for entertaining the visitors. There are about 60,000 classified hotel rooms in India and about 35,000 rooms are under construction. These hotel rooms scattered in various cities are of varying price range. Some of the major hotel chains in India are the Oberois, Taj Group of Hotels, Welcome Group of Hotels and India Tourism Development Corporation Hotels. Despite the fact that India has a wealth of amazing places waiting to be seen and appreciated and an unbeatable tourism potential, India receives far lesser tourists compared to other relatively smaller countries. Most foreigners who visit India for the first time are heard complaining about Over priced Hotel rooms Corrupt autos and taxi drivers waiting to take them for a ride, literally! Lack of proper infrastructure Confusion and chaos at the airport Unhygienic conditions etc Probable Areas of Improvement India is well known for personal bonding and relations with their tourist customers. What will be promising for India is the effectiveness of proactive relationship building strategies undertaken by India. India should focus on building and maintaining strong tourist relationships. It should also note that the selection and training of tour guides who are directly dealing with the tourists is undertaken properly. Accordingly, the holiday destination managers may undertake certain measures to improve the status of the dominant factors, which will ultimately lead to the improvement in visitors perception towards India as a tourist destination. Hence expertise and communication, and familiarity with tourists are the most effective relationship-building strategies. The next effective strategy could be investing in

The Life of Alton Brown and his wife Deanna Brown producer

Alton Brown was born on July 30, 1962 in Los Angeles, California, United States of America. He studied in the University of Georgia where he received a degree in drama. After studying he worked in cinematography and film production. He produced the music video â€Å"The One I love† where he became as a best known film producer and cinematographer. He also contributed works to the film School Daze by Spike. Alton Brown is a born again Christian. In Marietta, Georgia, he became a member of the Johnson Ferry Baptist Church (Parker, 2007).Alton Brown was raised by his mother and grandmother and while growing up in their house, the passion of cooking was already a common thing for him. When he was in high school and college he had worked as a cook but he had never considered to enroll in a culinary arts school by those times (CNET Networks Entertainment, 2007). During sometime in his life in film production, he had observed the dissatisfaction he felt with the quality of food he ea ts. He was also dissatisfied with the way the American cooking shows were aired. Because of this observation, he planned to study culinary arts.He then enrolled in the New England Culinary Institute. Brown revealed that when he was in high school and in college studying for his degree in drama, he showed poorness in science. When he enrolled for the culinary arts, he noticed that he needs to excel in science because the subject is needed for him to understand the processes of cooking in a scientific way. In 1997, he graduated at the New England Culinary Institute (New England Culinary Arts, 2007). Alton Brown is currently living in Marietta, Georgia together with his family. DeAnna is his wife and Zoey is his daughter.DeAnna Brown is working with her husband in the Good Eats wherein she is the co-producer of the show. But DeAnna Brown had never appeared in one of the TV shows of her husband. Alton Brown had the opportunity to portray his currently arrested twin brother named â€Å" B. A†. As a result, many of his viewers kept asking him of what his twin brother’s do for a living. Many people and many of his viewers were not aware that the character of his twin brother â€Å"B. A. † was simply a product of intelligent editing. In his culinary show Good Eats, he always features Apple-branded computers.Aside from loving Apple computers, he also revealed in his interview with the MacWorld magazine that he also loves the fruit apple (Macworld, 2007). Alton Brown is a specialist of cheese and vinegar. Aside from being a specialist of vinegar and cheese, Brown also is a motorcycling enthusiast and because of being a motorcycling enthusiast he owns a 2005 BMW R12RT (Litscher, 2004). Alton Brown had also completed his first solo as an aviator last June 25, 2007 to be able to gain his certificate in private piloting. The Works of Alton Brown Books. Alton brown’s first published book is all about his recipes that are aired in his Good Eats show .The book is entitled â€Å"I’m Just Here for the Food† won the title of 2003 James Beard Award. The book had detailed the stories of Alton Brown about his favorite ingredients as well as his favorite experiments. Comprehensive directions for finding the perfect cooking apparatus and tools are also included in this book. Handy diagrams about the importance of things that are related to cooking were also in detailed in the book (AltonBrown. com, 2005). Another book of Alton Brown is entitled â€Å"I'm Just Here for More Food:Food x Mixing + Heat = Baking†.This book was suggested to be a required book for reading to those cooks aspiring to be great bakers. In this book, Alton Brown had explained and discussed in his own ways and manner of the processes that would help aspiring bakers to learn the things that they could use for their baking endeavors. Things such as the salt’s role in the process of baking are written in the book as well as the importance of eggs in baking is all written in he book (AltonBrown. com, 2005). The book â€Å"Gear for Your Kitchen† was a way for Alton Brown to let the people know that cooking is a lot fun.He came to realize the fact that people are not having fun when cooking so he wrote the book. He also found out that people do not find fun and excitement because they do not use the right tool and implements in cooking (AltonBrown. com, 2005). â€Å"I’m Just Here For the Food: Kitchen User’s Manual† is also a book written by Alton Brown. Brown considered this book as a kitchen organizer because it is the ideal companion in the kitchen. This book is really written to be a cook manual and it does have eight separate sections dedicated for recipes and other cooking essentialities.The eight section of the book consist of full page plastic pockets in order to have a place for holding and keeping the cooking clippings, equipment manuals and other important paperwork in the kitchen (A ltonBrown. com, 2005). Television Shows. Alton Brown was the one who created Good Eats. Good Eats is a television cooking show wherein Alton Brown himself is the host. Good Eats is aired in North America on Food Network. Good Eats is a show wherein it showcases the familiar dishes that could be easily cooked at home. There are also segments in Good Eats where the important and the proper cooking implements and tools are being discussed.Iron Chef America: The Series is also a television show wherein Alton Brown makes appearance. The television show is based on a Fuji Television’s Iron Chef and is produced by Food Network. The television show is a culinary game show. There is a cooking competition between a challenger and a resident ‘Iron Chef’ in every episode of the show. The competition is one hour long wherein a theme ingredient is featured (Food Network. com, 2007). Feasting on Asphalt is also a television series show where Alton Brown is the host. Since Alton Brown is an enthusiast of motorcycling riding, the third series of the television show is all about â€Å"road food†.The third series was all about the restaurants which caters the needs of travelers during their long travels. The series gives an importance to the unique restaurants and regional cuisine wherein the travelers could eat when they are traveling. And in finding and looking for this unique and regional cuisine, Alton Brown go off the road by using his BMW motorcycle which proves that he is really an motorcycling enthusiast aside from being a chef (Food Network. com). Aside from all the books and from all the television shows of Alton Brown, he also contributed to the 2005 Cookbook of the Food Network Favorites:Recipes From All-Star Chefs.He is a member of the Heifer International. Heifer International is a nonprofit world hunger organization Works Cited:AltonBrown. com (2005). Books. BE Square Corporation. Retrieved September 24, 2007 < http://www. altonbrown. co m/adventure/books. html>.Food Network. com (2007). Iron Chef America; The Series. Scripps Network, Inc. Retrieved September 24, 2007 < http://www. foodnetwork. com/food/show_ia/0,1976,FOOD_16696,00. html>.Food Network. com (2007). Feasting on Asphalt 2. Scripps Network, Inc. Retrieved September 24, 2007 .CNET Networks Entertainment (2007). Alton Brown. CNET Networks, Inc. Retrieved September 24, 2007 < http://www. tv. com/alton-brown/person/219990/biography. html>.Litscher, S. (2004). Chef Alton Brown of â€Å"Good Eats† Writer, Director, Food Hacker & Gear Head. Road Fly Magazine. Macworld.The Mac Express (2007). Add Apples for Flavor; Q and A with Alton Brown. Retrieved September 24, 2007 < http://www. macworld. com/2001/03/bc/buzzbrown/ >.New England Culinary Arts (2007). Profile: Anton Brown. Retrieved September 24, 2007 Parker, Virginia (2007). Alton Brown Steaks His Claim. Atlanta Magazine.

Christian and Islamic Art Essay

Christian and Islamic Art The difference between Islamic art and Christian art is that Christian art is of human objects and forms while Islamic art portrays the meaning and reflection of things. Unlike Christian art, people do not appear on Islamic art. Unlike Christian art, Islam art does not include pictures and statues of Prophets and Gods. Christian art however, brings religious forms and images to life. It represents spiritual beliefs through illustrated scenes from the life of Jesus. It gives us images of biblical episodes and even carries on stories and images of those now deceased. The Catacombs (Christian burials) represents the final resting place for Christians. It represents ultimate love, sacrifice and triumph. When I first entered into the Catacombs of Rome, I remember walking down into the catacomb and feeling bit nervous as I was surrounded by darkness. It was dark, humid, smelly and yet, so beautiful! There were religious carvings on the inside that almost looked like chalk drawings. The clearest memory I have is visiting the section where the martyrs were buried and putting myself in their position. Would I have been so brave? In Islam, calligraphy is a major Islamic art form. Writing, books, geometry and patterns are most important. In Islam art, geography reflects the language of the world and most importantly, it reflects their spiritualism. A circle for example has no end and represents infinity. It represents never ending love. For Islam, the circle is a reminder that Allah is infinite. My Muslim brother-in-law, born in Lebanon, doesn’t take pictures and explained to that in his culture, taking pictures of living forms is forbidden. They can take pictures of objects, but not of pets or humans. Of course, in my culture we save pictures for memory keepsakes. After 7 years of marriage, he agreed to take a family picture with my sister and their three sons. It was a huge sacrifice in his part but this also explains how art, religion and culture have an influence on each other.

Careers Ideas for English Majors

Careers Ideas for English Majors English majors are fortunate in that they graduate with degrees in a field that nearly everyone has heard of. The problem they face, however, is turning that English major into an actual job. Fortunately, many employers are aware that English majors come with a unique set of skills. Consider applying your knowledge in writing, critical thinking, and literature in one of the following careers. Careers in English Teach English in the United States. Its the classic choice for many English majors - and for good reason. If you love literature, working with students and writing, teaching in the U.S. through a program like Teach for America can be a great first gig.  Teach English abroad. Love to travel? Want to live somewhere new? Want to learn a new language? Teaching English abroad can be a great option for blending your personal and professional interests.Work in marketing for a for-profit company. Writing well may come easily to you, but it doesnt for everyone. Put your skills to work at a big companys marketing department.Be a freelance editor. Love helping people develop their own work? Consider freelancing as an editor.Be a freelance proofreader. Are you the person whom everyone comes to on campus to make sure their grammar and punctuation are perfect? Start charging for those services and see if you can make a career for yourself.Work for a newspaper. Contrary to popular belief, news o rganizations are on the rise and still hiring. Consider working as a journalist or editor. Work at a bookstore. Love books? Use your passion for literature to inspire the same passion in others.Work at a nonprofit that focuses on a love of literature. Consider working for a place like 826, which  focuses on bringing reading and books to those most in need.Do communications work for a large company. Creating copy and communication plans for a large company can be a fantastic challenge.  Do communications work for a nonprofit. You have awesome writing skills. Nonprofits need awesome folks. Pick an organization you love and you just might have a match made in heaven.Work as an editor or proofreader for a magazine. See if you can blend another of your passions - like photography, for example - by working as an editor or proofreader for a magazine in the field.Work as an editor or proofreader for a website. Most websites are designed and written by folks who want to get their information out. Make sure that information is clear and well written.Pursue life as a freelance writer.  Throw your hat in the ring and see if your skills as a freelance writer can pay the bills. Work at a library.  Working at a library can be a great way to interact daily with books and other tomes of information, with the added bonus of working more extensively with the community.Work at a local theater. Many local theater houses need folks with multiple talents: writing, acting, proofreading, editing. Put your multiple skills to use while having fun, too.Write promotional materials for a sports team. Love sports? Have a local sports team nearby? See if you can get a gig helping with the teams writing needs.Work at a TV station. You may think you need a degree in broadcasting to work at a TV station. But all those stories you hear on the news at night need to be written, edited, and proofread by someone who knows what theyre doing.Work at a radio station. Similar to TV, radio stations are in need of English majors. From writing marketing materials to proofreading promos, a radio station can be a fun and exciting place to work.Work for a technology company. You may picture tons of techs working in cubes when you think of a technology company. But all those instruction manuals, websites, user guides, and even video games need people to translate them from code to real English. Be a grant writer. Grant writing is a unique field that will allow you to help support a cause you believe in, work for an interesting organization, put your writing skills to work, and see the direct results of your efforts. Not too bad for a days work.

12 Experts Predict What The Most Successful Marketers Will Do In 2018

12 Experts Predict What The Most Successful Marketers Will Do In 2018 What will the most successful marketers do in 2018? It’s a simple question. And I wanted the answers from some of my super smart friends in the marketing industry to help my  team at be as successful as possible in 2018. My thought here was to use these predictions as potential future project ideas: Which of these predictions offer the biggest 10x growth opportunities? Are there things we’re already doing that we may need to improve or double down on? How may we optimize our strategy + processes to capitalize on new opportunities? Learning from others’ success is often a great way to become successful yourself. So†¦ †¦in the same breath†¦ I knew you  would likely learn a lot from these 2018 marketing predictions, too. I also thought you’d enjoy learning from my *informal* marketing mentors. What Are The Most Successful Marketers Doing? Download the 2018 State of Marketing Strategy Report to learn the strongest predictors of success with goals, strategy, process, and more. When you do, you’ll learn the benchmarks that set successful marketing teams apart from the rest. So get it now! Alright, though†¦ let’s hear what our experts predict for marketing success in 2018, shall we? ;) Adapt Quickly†¦ Agile #FTW Julia McCoy, CEO Of Express Writers, Instructor At contentstrategycourses.com Adapt.  This is the keyword to successful marketing in 2018. As we end 2017, we've seen incredibly major  changes happen to leading social platforms. Facebook Stories merging with Instagram Stories. Snapchat planning on a redesign after confirmation less people are using their platform. Twitter doubling their allowed character and word count per tweet. LinkedIn featuring trends that look very similar to Twitter trends. The demand for video, especially Facebook live streaming, will continue to grow. Along with adapting to (and knowing the trends), it's also vitally important to know what your users want. For example, in today's noisy social platform world where Facebook autoplays videos, some users seek the basics of beautiful imagery and a well-written story- and mute all videos. Don't overlook what your people want. It could be the basics. So, adapt with them in mind, at all times. With these keys in mind, you're in for a successful, exciting ride with your marketing in 2018. Julia McCoy is the founder of Express Writers, serial content marketer, and best-selling author. Don't overlook what your people want.Optimize Old Content To Increase Your Results With Less Effort Andy Crestodina, Co-Founder And Strategic Director Of Orbit Media Studios Update old content. The most successful marketers will go back and find big value in that deep well of past articles. Older articles often have authority and links. They'd benefit from a rewrite and better relevance. Older articles often convert a good percentage of visitors into subscribers. They'd benefit from a new stream of traffic. Older articles are often easy to rewrite. They're faster to update than writing a new piece. The pros have already figured this out. In fact most marketers have. According to some recent research, 55% of bloggers update old content. They do it for better rankings and more traffic in less time. Maybe you don't need 1000 articles. Maybe you need 100 great articles. Andy Crestodina is a co-founder and the Strategic Director of Orbit Media, an award-winning 38-person web design company in Chicago. Did you know 55% of bloggers update old content?Embrace New + Repurpose Old + Measure Everything Gini Dietrich, CEO of Arment Dietrich And Founder And Author Of Spin Sucks In 2018, the most successful marketers will do three things (I know you asked for only one, but I'm cheating!): Begin to adopt artificial intelligence, chatbots, and/or virtual reality. Optimize their work by repurposing content. Consistently measure their work and tweak and improve as they go. Though many successful marketers have already adopted some of the new technologies, 2018 brings an opportunity to enhance the work they're already doing–and do more. For number two, it's always astounding to me how many marketers (most) don't repurpose any content. They create something once and let it live in a silo. The most successful marketers do not do that. For everything you publish, there should be at least five ancillary pieces you can create. Optimize the heck out of your creations. And then measure your work. Because I am a communications pro, I focus on PR metrics, but the things I push my team, our clients, and our community on are metrics every successful marketer uses. Study them, learn them, implement them. You will be considered a successful marketer by 2019 if you do. Gini Dietrich is the founder and CEO of Arment Dietrich, a Chicago-based integrated marketing communications firm. She is the lead blogger at the PR and marketing blog, Spin Sucks, is co-author of Marketing In the Round, and is co-host of Inside PR, a weekly podcast about communications and social media. Your winning content formula: Embrace New + Repurpose Old + Measure Everything.Spend 80% Of Your Time Scaling, 20% Testing Sujan Patel, Co-Founder Of WebProfits Your approach to marketing shouldn't change in 2018. It should always be 70-80% focusing on scaling and optimizing proven channels and 20-30% on testing new channels. New technologies have made AR mainstream on mobile devices, and new media such as voice search on Amazon Echo, Google Home, and Siri are going to make 2018 an interesting year. With the saturation and increasing competition for internet business, there’s one area where companies can’t afford not  to spend on in 2018: Branding. Your brand/voice and the customers’ perspective of you will play a larger part of the purchase decision. Sujan Patel is a data-driven marketer and entrepreneur. He is a high energy individual fueled by his passion to help people and solve problems. Sujan is the co-founder of WebProfits US, a growth marketing agency software companies, Narrow.io   Mailshake, tools to help marketers build their Twitter following and scale content marketing efforts. Spend 80% of your time scaling, 20% testing.Very Purposefully Stand Out From The Competition Ian Cleary,  CoFounder of OutreachPlus and Founder of RazorSocial Focus more on strategic content and invest more time in content promotion. Content marketing is very competitive, so to stand out, you need to build more strategic assets. These are not 500-word blog posts. They could be surveys that take you weeks to build, a useful software utility for your audience, a whole series of video content, a guide that contains better information than anything available on the internet, etc. When you produce these assets, you then need to invest time in outreach. That's building relationships in the short term to help with strategic content promotion in the long term. Ian Cleary is a CoFounder of OutreachPlus and the Founder of RazorSocial. He works with clients all around the world on with marketing consultancy and training programs focused primarily on content marketing and relationship building (e.g. influencer programs). Focus more on strategic content and invest more time in content promotion.Personalize Experiences With Marketing Automation Barry Feldman, Founder/Owner Of Feldman Creative I see great marketers separating themselves from the pack by gathering and using customer intelligence. It's become widely understood customers want more personalized experiences. The marketers able to nurture the brand/buyer relationship with personalized interactions and experiences that cater to an individual's needs will win more customers and be better equipped to keep them and create brand advocates. Of course, the process of building intelligent profiles of your customers can be handled in a variety of ways. I consult with ShortStack  and their platform provides a great example. Their interactive content- contests, quizzes, and such- encourages prospects to not only engage, but to reveal their wants and needs. And now, there's a marketing automation element to the platform enabling the marketer to follow-up with more personalized communications. It's just one example, but it's a good one. Ask yourself, how can you learn more about your prospects and use the intelligence in your marketing? Barry Feldman, founder of Feldman Creative, is a prolific writer with 25 years of experience bringing his clients' online presence to the next level through copywriting and content marketing creation and consulting. He writes and educates clients on online marketing on The Point  and on many other sites across the web. How can you learn more about your prospects and use the intelligence in your marketing?Listen + Analyze + Plan + Personalize Joei Chan, Content Marketing Manager At Mention In 2018, the most successful marketers will be listening to, working with, and leveraging customers from acquisition to retention. The best marketers will be those who succeed in extracting and analyzing granular customer data and behavior to create personalized and targeted campaigns. This doesn't just mean surveying customers, but actually having a process to incorporating the feedback and making the customer's voice the starting point of your strategy. The feedback can be collected through NPS, CSAT, social media monitoring, behavioral analytics, chatbots, or with AI, etc. In the past customer feedback was usually an afterthought or 'just for reference.' In 2018, every marketing decision you take should be based on customer feedback or data. "We've listened to our customers, this is what's frustrating them, this is what they want, and this is what we're gonna do." Joei Chan  is the Content Marketing Manager at Mention  where she leads marketing campaigns and partnerships for demand generation. Four things successful marketers will do in 2018: Listen + Analyze + Plan + PersonalizeUse Behavioral Data To Tailor Content To The Customer Lifecycle Kim Courvoisier, Director Of Content Marketing And Social Media At Campaign Monitor 2017 has been a heck of a year on all fronts, and marketers need to fasten their seatbelts because 2018 is coming in hot! If 2017 was the year that as marketers we fought for and gained access to data (which many of us did!), then 2018 will be the year that we will use that data in unique ways to power massively relevant campaigns to our prospects and customers. It’s no longer enough to talk the talk about the right message to the right person at the right time. 2018’s most successful marketers must OWN the customer lifecycle and own it like they never have before. The marketing funnel is no longer a linear path to conversion and it won’t be enough to simply cherry pick a few pivotal touchpoints and expect to get results. To be a truly successful marketer in 2018 and beyond, marketers must use behavioral data and personalization to deliver on consumers expectations for messaging and offers that apply uniquely to them. One size fits no one in 2018 and marketers wi ll finally get a command on their data and begin to use it in incredible ways. See more email marketing and automation predictions for 2018 in Campaign Monitor’s 2018 Email Marketing Predictions. The future of email is lit! Kim Courvoisier is a seasoned digital marketing leader specializing in B2B and B2C content marketing, social media, email marketing, customer lifecycle marketing, and SEO. She builds and leads the inbound content strategy to drive lead generation and boost organic traffic, among much more, at Campaign Monitor. 2018’s most successful marketers must OWN the customer lifecycle and own it like they never have...Less â€Å"Marketing†, More Listening Adam Hutchinson, Head Of Marketing At Socedo It's time to strip out the jargon (or worse, sales speak) from our marketing messages, and we need to put human conversations front and center. With buyers bombarded by ads, emails, and cold calls, response rates continue to decline, but marketers are seeing drastic improvements by engaging in existing, meaningful conversations and talking to their audience as people, not just customers. For example, taking a look at some of the most successful B2B social media campaigns from 2017, we can see some common trends: highlighting actual people, leveraging relationships, and using simple, relatable language and imagery. Social is a great place to start, but this needs to be true across tactics, whether it's telling compelling stories in email campaigns or writing content that speaks to personal interests and concerns. It all starts with listening to the right conversations in the first place, and the most successful marketers will turn to social listening tools, intent data providers, and content analytics platforms to understand what the people in their audience care about most. Adam Hutchinson is the Head of Marketing at Socedo. Socedo helps B2B marketers discover, engage, and convert leads using real-time behavioral social data. It's time to strip out the jargon (or worse, sales speak) from our marketing messages.Sometimes, You Have To Pay To Play Chris Von Wilpert, Chief Content Sumo At Sumo Group If I channel the fortune-telling energy from Noah and answer related to content, I would say: â€Å"The most successful marketers in 2018 will use paid to promote their organic. There are so many great content creators out there today, the biggest shift will come from marketers who can master the skill of promoting their content profitably with paid traffic. The rest will die on the content pile of death.† Chris Von Wilpert is the Chief Content Sumo at Sumo Group  where he’s growing the Sumo.com blog from 100k/mo to 500k/mo unique website visitors. The most successful marketers in 2018 will use paid to promote their organic.Stand Out With Competition-Free Content Garrett Moon, CEO And Co-Founder Of , Author Of The 10x Marketing Formula The most successful marketers will create competition-free content that stands out. Content marketing isn’t living up to the hype. Instead of delivering upon its promises of extreme growth, we’ve plunged into the â€Å"trough of disillusionment.† Instead of creating â€Å"copycat† content- which is essentially copying and pasting examples from others- you need to embrace the 10x Marketing Formula. So what’s that? You need to ditch playing follow the leader and start thinking like scrappy startups. It’s results or die. And startups know this better than anyone. Instead of doing what’s safe and comfortable, startups embrace risk and innovation. They reward it. The 10x Marketing Formula is about finding the paths no one else has taken to differentiate yourself and ultimately grow your results 10 times over. The 10x Marketing Formula is about finding the paths no one else has taken to differentiate...4 Key Takeaways From Your 2018 Marketing Predictions First, let’s recap some of the broader 2018 marketing trends from these predictions†¦ ...in 2018, successful marketers will: Be agile, embrace new, and test:  There will (obviously) be new marketing trends that emerge in 2018. Instead of pushing all of your resources into these fads, test them, then embrace what works. Paying to promote your content may be part of this- as marketing enters the trough of disillusionment, your strategy needs to pivot. Scale what you know already works:  Just because new stuff will inevitably come doesn’t mean you should embrace it right away. What you’re already doing is likely already working†¦ so how can you scale it  to get even bigger results? This ties into optimizing old content  and repurposing it. Listen to their  audience, and measure their efforts:  To seriously understand what works while embracing the new (and continue doing what you know already works), you need to listen to your prospects and measure the return on existing marketing projects. This is huge. Successful marketers are 242% more likely to report conducting audience research  at least once per quarter. Personalize content across the customer life cycle:  It’s impossible to plan the funnel experience at a macro level. That said, every click, view, and action indicates a personal level of interest. Based upon that data, you can customize the experiences for specific people who are getting to know your business to strategically lead them closer to that point of purchase.The four things successful marketers will do in 2018 are ...^^^ If you remember the beginning of this article, I asked for this advice so I could use it at †¦ So†¦ What Is Planning For 2018? Well, I wouldn’t plan it if I didn’t predict it to be successful†¦ right? ;) So very soon, you’ll see the demand generation team here at (listed as prioritized): Personalize the content you receive based on your activity:  We’re already working on enhancing your experience with this blog and well beyond. Some of that includes testing new things, covering even more topics like change management, integrated marketing communications, pitching ideas to your team and boss, and a whole lot more. So look forward to it! Continue scaling what we know you love:  We’ll continue analyzing blog post success  and repeating home runs we know you’ll love. Part of that includes our historical optimization process where we update older content to seriously help you solve your biggest marketing challenges. In addition, I see more guides  in our future, more course  releases, and more webinars. Test new:  We have a couple more ideas for freemium tools that will complement the headline analyzer  and social message optimizer. *Insert shriek of excitement here.* An advanced marketing academy is on our radar. And†¦ of course†¦ we’ll publish that book we started  writing in 2017 that I predicted would happen  about a year ago (lol). And, of course, we’ll listen to you every step of the way. ;)